...We thrive on helping small businesses grow

Miss K.T., Restaurant & Takeaway – Sole Trader

Jayen Patel has been processing my accounts for last 3 years. He is reliable, quick and professional. His fees are easily affordable and the standard of service and advice is excellent. He has increased my understanding on book keeping and had provided strong support. I would highly recommend him.

info@assuretax.co.uk

358 Brighton Road, South Croydon, Surrey, CR2 6AL

Modern, real time accounting & bookkeeping services… allowing business owners the freedom to ‘work on’ whilst enjoying their businesses’

We are a tight-knit team of friendly and approachable professionals who create an effortless accountancy and taxation experience.

We pride ourselves on a personal, customer-centric service, whereby we listen, support and advise on all your accounting needs.

We are passionate about working with small and growing businesses both locally in Croydon, and all surrounding areas as well as clients based nationally. Through the use of modern cloud technology, we have made ourselves accessible to clients from all over the United Kingdom.

Our suite of services range from fully comprehensive, end-to-end accountancy and taxation solutions, end of year business accounts only service, and ad-hoc services like VAT returns.

We integrate seamlessly into your team, to provide peace-of-mind, and liberate you from the burden of day to day number crunching. Our work culture promotes collaboration and transparency, and our clients are encouraged to drop by at any time for additional support and guidance.

Why Choose us?

We thrive on helping small businesses grow.

  • Our mission is to make accounting understandable and stress-free.
  • We combine a people-first approach with efficient and effective processes.
  • Reliable and trustworthy accountants.
  • We empower you to maximise business growth and profitability.
  • Operating from modern, shop-fronted offices, accessible directly on the Brighton Road, South Croydon with free dedicated forecourt parking offered for your convenience.

Contact Us Now

for a free, no-obligation consultation.

Or Book a Discovery Call

Our Services Include

Accounts Preparation
Corporation Tax
Directors/Personal Tax
VAT Returns
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Business Start-Up
Bookkeeping
Payroll & PAYE Returns
Pensions & Auto Enrolment
Company Formation
Company Secretarial
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Management Accounts & Reporting,
Business Planning & Growth
Budgets & Forecasts
Cashflow Forecasting & Projections
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Cloud Accounting Services
Property Tax
Professional Contractors and IR35
VAT Health Check
Tax Enquiries & Investigations
Tax Investigation Fee Protection
Wealth Management
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Connection to Xero Apps
Connect your bank accounts
Everything you need to grow
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Tax reduction for rental income
Stamp duty planning
Second homes
Inheritance Tax angles
Read more ›

Or Book a Discovery Call

What Our Clients Say

Mr L.D, Black Cab driver ( Sole Trader)

Since I have been using Jayen I have found him to be approachable and helpful with any queries or problems I have had. I contacted Jayen when an issue with a Building Society arose, who then acted promptly and efficiently on my behalf, the problem was resolved without any further hassle.

Miss K.T., Restaurant & Takeaway – Sole Trader

Jayen Patel has been processing my accounts for last 3 years. He is reliable, quick and professional. His fees are easily affordable and the standard of service and advice is excellent. He has increased my understanding on book keeping and had provided strong support. I would highly recommend him.

Mr R.D., Property Development Company

A friendly personal service providing for a helping hand through the minefield of accounting. I have worked with Jayen since setting up the company some 3 years ago. His competitive fees provide a valued integral part of growing and developing the business.

Mr M.C, Mobile Car Repairs (Sole trader)

Thanks you for your efficient service in preparing end of year accounts for 2007-2008 and assisting me in my VAT accounting when starting up my business. Also for being at the end of the phone or email when I have a worry about payroll or tax issues.

Mr A.P, Estate Agents & Chartered Surveyors

Mr Patel has been undertaking bookkeeping services for us for two years and throughout that time has been totally reliable and provided us with invaluable help and advice in all financial aspects of our business. I would have no hesitation in recommending his services.

…accounting & tax doesn’t have to be taxing

let us take care of this for you…

Contact Us Now

for a free, no-obligation consultation.

Or Book a Discovery Call

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Frequently Asked Questions

Yes. It often helps to see your business, books and records, etc at first hand and we are always happy to invest our time without charge to show you what we can do. Of course, if you prefer to visit us, that’s fine too.

When’s good for you? Let us know and we’ll do our utmost to help. If you need to see somebody urgently, we’re always out and about and can arrange to see you very quickly.

We’re not in the business of providing low quotes just to get your business for the first year and then raising the fees. We want you as a long term client who trusts us to do what we say we will do. We quote what we anticipate to be a fair fee for the value provided and would only anticipate normal inflationary increases if the work stays the same. Very occasionally there may be reasons why the amount of work involved exceeded what was expected but we would sit down and discuss these with you. In some cases, where it is clear exactly what work is involved we can guarantee the fee for more than one year.

All we can say is that as accountants, you’d expect us to be a bit analytical, which is true. As such do you really think we would offer you something we couldn’t deliver that is backed up by our 100% risk free guarantee. Our clients are used to this level of service. You are also more than welcome to speak with some of our existing clients who have the experience of our service. See what our clients say.

If your existing accountant is offering you an excellent pro-active service at a fair fee then stick with them. However, different accountants will save you different amounts of tax and provide different levels of business advice. If your present accountant doesn’t offer the type of service you want and that we do offer, then changing over to us is very easy. It involves just one letter from you and we take care of everything else for you. Your existing accountant is not usually allowed to charge you for providing the normal handover information.

No! We offer fixed fees linked to the value of what we provide. We’re not always the cheapest and as with many things in life the cheapest is often the most expensive in the long run. However, we are not expensive and we offer excellent value for what we provide. Most importantly we never undertake work without agreeing the fee arrangements in advance so you always know where you stand.

We can’t over emphasise the importance of tax planning at an early stage, not crisis driven advice. Ideally you do tax planning before the year even starts but after that, the earlier the better. The same is applicable to all areas of advice and we are about helping you change the future, not just reporting what has already happened.

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