About us

Our story

With honesty, a smile, and years of experience, we’ve been looking after our clients’ needs for nearly 20 years now with the same passion. Our founder, Jayen Patel is a Chartered Certified Accountant also brings over 15 years of business industry experience. He has led AssureTax to new heights, providing a personalised and non-traditional approach to modern accounting, whilst spearheading a team of professional accountants. If you’re tired of the same old style of accounting, then you can rely on us.

We’ve been in our clients’ shoes before, so we can support them with financial solutions and services that improve every part of their day-to-day operations. It doesn’t matter whether you’re in the professional services industry, retail or hospitality – we will make a real difference.

About us image
About us

Focused on your growth

Growing your business is exciting. It’s also a lot of hard work. Between worrying about HMRC and staying on top of financial paperwork, there’s plenty to soak up your precious time and energy. The good news is, AssureTax can provide a complete Virtual accounting office solution.



We’ve been doing this for years – you can trust us.



Caring is a great part of who we are.



You’ve got dreams – let’s make them a reality.



We’re always on top of things, so there’s no stress.

Come on board

Let’s get started

Joining AssureTax is as easy as giving us a call, and we’d be delighted to be part of your business’s ongoing development. We’ll then discuss and agree what accountancy services you require, providing a fixed fee quotation and agreed monthly payment plan for your review and approval. We’ll follow up with a personalised engagement letter and make sure you’re happy before you sign it. Then we get to work, it’s as simple as that and we can even contact your previous accountant on your behalf.

Join us

Make the switch

It’s never been easier to switch accountants. We understand the various reasons why you’d want to change accountants, whether you’re not feeling your needs are being met, you’ve outgrown your current provider, or you’re just not getting the information you need on time. Once you’ve decided you want to work with us, we’ll send you a quotation of service engagement letter, which you’ll need to sign. If you’ve given us your old accountant’s details, we’ll handle it from there. It’s under control.

Call us

We’re ready for your chat. Call us on freephone 0800 612 6116 or 0208 666 0223 to book your consultation.

Call today

Drop in and see us

Our offices are ready and open to welcome you for an informal chat.

Dedicated FREE parking

Meet us online

We understand that your time is precious, so we’re happy to meet virtually via a video call.

Book a meeting


Frequently asked questions

Feeling stuck? Need a quick answer? We’ve got you covered with some of the questions we get asked the most. It’s not just for you, it’s for us too – we want all our customers to feel like they’re just as in the know as we are.
How easy is it to change accountants and why should I change?

If your existing accountant is offering you an excellent, proactive service at a fair fee, stick with them. However, different accountants will save you different amounts of tax and provide different levels of business advice. If your current accountant doesn’t offer the type of service you want and that we offer, then changing over is very easy. It involves just one letter from you, then we take care of everything else. Your existing accountant is not usually allowed to charge you for providing the normal handover information.

You seem to offer a lot. Are your fees expensive?

No! We offer fixed fees linked to the value of the services we provide. We’re not always the cheapest – and as with many things in life, the  lowest-cost option is often the most expensive in the long run – but  we are not expensive and we offer excellent value for what we provide. Most importantly, we never undertake work without agreeing on the fee arrangements in advance so you always know where you stand.

I’ve just had my accounts done and don’t need an accountant until next year, so is there any need to contact you now?

We can’t over-emphasise the importance of tax planning at an early stage, rather than relying on crisis-driven advice. Ideally, you should be doing your tax planning before the year even starts – but after that, the earlier the better. The same is applicable to all areas of advice. Our approach is all about helping you change the future, not just reporting what has already happened.

Will you come to visit us for an initial consultation?
Yes. It often helps to see your business, books and records, etc at first hand and we are always happy to invest our time without charge to show you what we can do. Of course, if you prefer to visit us, that’s fine too.
When and how soon can you come to see us?
When’s good for you? Let us know and we’ll do our utmost to help. If you need to see somebody urgently, we’re always out and about and can arrange to see you very quickly.
Is your fixed quote guaranteed for more than one year?
We’re not in the business of providing low quotes just to get your business for the first year and then raising the fees. We want you as a long term client who trusts us to do what we say we will do. We quote what we anticipate to be a fair fee for the value provided and would only anticipate normal inflationary increases if the work stays the same. Very occasionally there may be reasons why the amount of work involved exceeded what was expected but we would sit down and discuss these with you. In some cases, where it is clear exactly what work is involved we can guarantee the fee for more than one year.
You seem to be offering so much that I’m just not used to from my present accountant. How do I know you will deliver?
All we can say is that as accountants, you’d expect us to be a bit analytical, which is true. As such do you really think we would offer you something we couldn’t deliver that is backed up by our 100% risk free guarantee. Our clients are used to this level of service. You are also more than welcome to speak with some of our existing clients who have the experience of our service. See what our clients say.

Contact us

Seen enough already? That’s great. We can’t wait to get the ball rolling and find out what we can do to help. If you’re just starting out or need more information, we’re here for every query – there’s no such thing as a silly question. Looking for accountants in Croydon and want to find out more about our accounting services?

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