The team

The team

Meet the team

Owner managed businesses have every day worries and concerns about their day to day finances. Our clients are never alone since we endeavour to work as their support team and guide them with our practical solution focused advice.

Please feel free to contact the AssureTax team. We are here to support you with one of our many business support services.

Jayen Patel FCCA


Shazeeda Boodram

Assistant Accountant

Adela Sejdini

Assistant Accountant

Account Specialists

Sectors and services

Our clients are small business owners, just like us: local restaurants, pubs, estate agents, dentists, convenience stores, car dealerships – you name it. We’ve got over 20 years of professional accounting experience to pull from, helping businesses of all sizes, and combining our unique insight and personalised approach to deliver a great service.

View all services

We offer a blend of services all across the accounting spectrum.

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Who we help

We’ll help anyone who asks for our services. We’re open-minded and inclusive.

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Find out more

Speak to one of our dedicated team to find out your requirements.

Get in touch


What our clients say

“A friendly personal service providing a helping hand through the minefield of accounting. I have worked with Jayen since setting up the company some 3 years ago. His competitive fees provide a valued integral part of growing and developing the business.”

Mr R.D. | Property Development Company

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“I have used AssureTax Accountants in Brighton Road, South Croydon for around seven years now and always found Jayen and his team to be completely professional and supportive.

They are there for advice at any time and speedily deliver their services for small businesses and sole traders alike. I recommend them with absolute confidence.”

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Mike Mulvey
Business Consultant
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“I have been with AssureTax Accountants for two years now. They have totally transformed the accounts side of my business and saved me thousands of pounds in the process. I was with the same accountant for years and was paying far to much Tax.

They are more expensive than my last accountant but worth every penny. Jayen and the staff really look after you a really top class service and I would not hesitate to recommend them.”

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Keith Tanner
Roofing Contractors

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“This company is amazing. They are so helpful and patient. I have to say that I cannot fault them in any way. They took time to explain everything to me and to put my mind at ease. All my calls were responded to quickly and professionally. I would definitely recommend them to my family and friends.

Thank you Antany and Jayen.”

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Julie B
Property Landlord

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“AssureTax have been handling all my services from bookkeeping and VAT returns to Balance Sheets and Annual returns for more than five years.

Great value for money and always amazing service and suggestions from very well qualified staff.”

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Ricardo Da Corte
Printing Company

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“AssureTax have been handling our accounts and vat for a few years now. They’ve changed us over to Xero which has saved us so much time giving us more time to concentrate on our business.

They always have time to explain things so we understand and the staff are so professional. Would highly recommend them.”

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Debbie T
Kitchen and Bathroom Installers

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“Excellent, professional, highly personalised service from the very beginning. Quick response and speedy service offered by knowledgeable and detail-oriented professionals.

I would recommend it to anyone looking for a truly professional service without hesitation; I wouldn’t trust my accounts to anyone else.”

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Vero Riva
Self Employed

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“I wanted a local firm to do accounts, spoke to Jayen who was friendly and professional. He explained how it would be done.

I am happy with Assure’s prompt work and look forward to using them for my future tax affairs. Excellent service.”

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Trevor Croissant
Property Landlord

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“AssureTax have been assisting me with my tax for over 10 years and I cannot fault their service.

An excellent company who go the extra mile. Thank you Jayen and your team.”

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Cloof Wine Estate
Wine Distributor

Contact us

Seen enough already? That’s great. We can’t wait to get the ball rolling and find out what we can do to help. If you’re just starting out or need more information, we’re here for every query – there’s no such thing as a silly question. Looking for accountants in Croydon and want to find out more about our accounting services?